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Welcome to Alima's new website. We can't wait to show you around!

Testimonials

Here’s what Alima Pure customers have to say about using mineral makeup.

 Tell us your story. We love hearing from you.

I just placed an order for a full-size foundation and finishing powder.  I have tried about a dozen other mineral makeup brands and can confidently say that Alima is unlike any other.  I have struggled with acne for over ten years, and your products have made my skin clearer than I could have imagined, even getting rid of the painful cystic acne around my jawline. 
Your foundation feels lighter, covers better, and lasts longer than any other mineral foundation I have tried–and without any itching!
Thanks so much for creating a product that can make me feel good about my skin!
–Angie

Dearest All at Alima !
Thank you a million times over !   I received my order on my B’day and what a wonderful gift it was.
After almost 20 years of not being able to enjoy cosmetics due to a chemical exposure injury at work, I can once again be pretty, experience the joy of just being a gal and all of it without harming myself in the process.
Even my husband noticed the change and how nice and natural it looked.  Your makeup is so natural , light and airy I can’t feel it on my skin but the mirror revealed the inner me to the outside world. 
There are no words left to say except my deepest heartfelt Thank You, for the courage to look beyond the norm to make  ”pretty ” possible for all women, in the safest way for their health.
IF you feel your ears ringing, it will be me talking about your products, singing your praises, to everyone as an unofficial spokesperson and sending them your way.
With Love –Sher

I just had to write and tell you how excited I am about Alima! I love the feel of the products when you brush them on. I love the color selection, (you blow your competition away with your choices). I love your customer service (including the speed of delivery). I could go on and on. I am truly hooked! I just have one problem, I can’t decide which products to have - they’re all beautiful!
Thank you for making me such a happy girl! 
–Jacqueline

I wanted to report on Alima Cosmetics. I ordered some samples, and they’re fab! This is the first time I have put on makeup in 11+ years that hasn’t made me sick. I have tried makeup that was supposedly MCS-safer, and it still made me sick, but Alima has NO SMELL and it’s just mineral powder. It’s so cool!
Of course, I don’t leave the house these days unless I can’t avoid it, but it’s nice to know that one day if I do appear in public for some reason, I will be able to be Glamour Gal again.
–Sharon

I got my brush & the other goodies I ordered.  I am in love with the brush, I just had to tell you.  It’s so much better than the kabuki I was using- it’s soft, dense & blends like a dream! Also it’s so much less messy and more precise than a regular kabuki.  Well done!!  I also love the new concealer.  I have horrible under eye circles and it covers them amazingly. 
–Alison

Just a big thank you for your excellent service. I ordered some sample sizes a few weeks ago and they arrived at my home in the U.K. very quickly. I’m having a great time mixing them and trying them out. The foundations are very creamy and natural and aren’t shiny. Thanks for the free Honey Rose Blush -it’s a great natural colour.
I’m sure I’ll be repurchasing.
–Janet

Hi,
I just wanted to say “KEEP THE SETS COMING!!!”  I’ve been thoroughly enjoying the latest two sets (the V’day and Spring one) y’all have offered.  I’m literally addicted to these sets (and eye colors and blushes) LOL  Also, I love the popup window when I scroll over a particular eye color - the “goes well with” section really helps me choose the appropriate coordinating colors!!  Makes picking out an eye combo easy with just one color in mind!
Can’t say enough about your company!!!
–Mary

I just wanted to let you know that I tried your foundation sample (Cool 1) for the first time today, and I am absolutely floored!  I am a mineral makeup newbie, but it was very easy to apply, and I can’t believe how flawless my skin looks!  I already have clear skin, but I had no idea it could look *this* good!  And I just used the tiniest bit!  I am singing your praises, and apparently you have made many women feel beautiful. I just wanted to thank you, for making such a big impact on my skin in such a simple way.
I was also very happy with the packaging of my samples.  Thanks again!! 
–Marissa

Hi there!
I would first like to commend Alima for the fastest shipping I have ever seen.  I received your samples yesterday, and am very pleased! Your foundations go on like a dream, and the coverage is luminous, natural-looking, and just BEAUTIFUL! And literally feels like I’m not wearing any makeup on my skin! I honestly believe I’ll never need to look elsewhere. 
–Debbie

You folks are amazing.
My first Alima order arrived on the second business day after I ordered it!
I am even more impressed by the environmentally responsible packaging — every bit of it recyclable! Even the jars are returnable for reuse! 
–Anne

I’ve been meaning to write and tell you what a difference Alima has made for me. (As shallow as that may sound.)  I suffer from hormonal acne and I’ve been getting compliments left and right about my skin.  I love that I don’t have to touch up my makeup during the day.  It stays put, looks natural and doesn’t break me out.  That is huge for a girl like me who has a lot to hide. Thanks so much!  
–Kim

I just wanted to say how much I love my mineral makeup foundation and my new brushes. The brushes are so soft and I love them so much!! Thanks to everyone at Alima for wonderful products and customer service
–Karen

I thought I should let you know that I purchased mineral makeup from five companies including yourself and you ranked #1 for product and service. Being new to mineral makeup, I decided to shop around and try several places before deciding on one. I hope you stay in business for a while. I might be getting old for makeup but my daughter is hooked! Keep up the good work.
Thank you from a satisfied customer, 
-Rita.

Hi!! I just received my order today. Wow. I just have to give you huge compliments for very quick shipping and great customer service!!! :) I am really REALLY impressed and appreciate it! And wow! I am blown away by how generous your samples are!! AND the free samples I received. I LOVE the colors!! Thank you so much for sending them! I can’t wait to really play with them. *Wink* lol. Okay, I think I am done.. for now (that is until I try the #25 brush) lol :) Once again, thank you so much for your wonderful service and products! I am so in love with your shades of green! 
–Tae

…I could go on and on, about the foundation, the finishing and shimmer powders, and OH the blushes (to say I have an Alima blush obsession would be putting it mildly), but let me just close with this:  Alima is a cosmetics company that somehow does more than make women look beautiful - it actually inspires beauty and happiness from within.  I admire everything about the company.  
–Leann

Wow! I just love your products. I have kind of yucky skin, and have spent the past ten years (since puberty) searching for the makeup that will turn me into Marilyn Monroe overnight. Well, your foundation seriously comes close!! I can’t believe it– I look in the mirror and go, Wow, I look like a person with naturally beautiful skin. :) I only have a sample so far, but I’ll definitely be buying the real stuff soon! It’s awesome that it’s actually affordable too. I’ve never been moved to write to a makeup company before, but I just wanted to give you some warm fuzzies. 
–Heather

Thank you so much. I truly have never had such amazing customer service. Your product is incredible and your customer service exceeds that. 
–Erin

I just wanted to thank you for my Alima order! It was shipped to me very quickly, which was impressive, and I love the foundation samples! Thank you so much for creating such a beautiful and natural makeup brand! :-)
-Julie

I just wanted to say how pleased I am with your mineral foundation. It’s the only one that’s EVER given me coverage & the color is a perfect match (Warm 5) Will be buying the full size very soon!
–Sharey

I just wanted to send you all a note to say thank you! I have been wearing mineral makeup for 12 years. Up until a year ago I wore another brand because that is what I started with and I didn’t know other companies existed. When I did find that I had so many other options I started sampling like crazy. Finally, my sampling is done.
I absolutely adore your makeup. I have never been one to really pay attention to my appearance, in fact I used to only use foundation to even my skin out but not add anything else to the “canvas”. Ever since I have started using your makeup, I actually like looking at myself in the mirror. Not only do I look like me, but I look like a happy and hopeful me. I don’t know how you do your blushes, but I ordered 6 samples and all of them make me look like I am glowing from within!
I just wanted to take a moment to say thank you. Not only is your customer service fantastic, but your makeup is amazing as well… you can’t ask for a better combination!
–Jenny

Thank you SO much for making such light shades available in your foundation! I have always struggled to find good color matches in foundation and your products are the first that look 100% natural. Keep up the GREAT work!!! :) 
–Denise

Thank you so much Alima! I really appreciate the fact that you have such a wide range of foundation shades that are intended for women of color. I had a difficult time finding the best fit for me… because SO many shades looked amazing! I finally settled on Warm 6 and I couldn’t be happier with it. Now I’ve got my mother hooked and she typically doesn’t like wearing makeup. Everything looks incredibly natural. The blush, the lip balm– everything imparts such a beautiful glow. My mom and I look positively radiant and we cannot thank you enough! 
–Tracy

Hello,
I received my sample purchase. I tried the Medium Primer, Sivassa, Sandstone, blush, and eye shadow - WELL, I HAVE TO TELL YOU - THIS MAKE UP IS STUNNING!!!! Thank you so much for creating such wonderful products.
I wore the cosmetics all day long and did not have to do a single up!!!
This is nothing like I have ever worn - I mean EVER WORN!
The color match was perfect as well.
I can now toss out my expensive - $60 bottle foundation and $60 finishing powder that I had had to have custom blended.
I placed another sample order - upon receipt, I would have a complete full order for you.Thank you so much for your creativity and sharing with us, the public. 
–Bibi

I just wanted to e-mail and let you know how much I love your products and customer service. I have seriously loved everything I have tried, which is just about everything you make. I really appreciate the excellent customer service, the great prices, the samples, the amazing quality, and best of all that everything is safe, pure and natural. I couldn’t ask for more. Thank you so much. Keep up the great work.
–Tammy

I want to thank you so much for having such a diverse color selection. I am a lighter skinned African American, and I’ve wanted to wear mineral makeup for quite awhile now, but found that the most popular brand had no color match for my skin. Thanks for appealing to a variety of skintones!
–Tracy

I just wanted to rave about the Alima #25 brush. I got it Saturday, and it’s amazing! I heard so much about this particular brush, and I bought it mostly out of curiousity. But when I received it, I understood why everyone loves it so much. It’s so soft and dense, and buffs in my mineral makeup so well. My skin literally looks airbrushed, like I have no pores on my face! This brush is amazing.Thanks!!
–Diane

Hi! First off, I’d just like to say how much I LOVEEEEE your products :)!! Their silky texture and blend-ability is perfect for my skin!!! It is the only makeup that I can wear day after day without breaking out!! :) I’ve even introduced my friend to alima products and she and I will be placing an order soon!
–Tania

I just wanted to say that Alima Satin Matte Foundation is amazing! I used a benzoyl peroxide cream on my face that left severe redness and chapped skin - a burn, basically. It was horrible and very noticeable. I used Pistachio Color Balancing Powder, then the foundation in my shade, O-3 over it. Not only was the burn completely covered, but when I removed my makeup this evening, the redness was gone. There’s no sign of the burn I had from the face cream! I just wanted to thank you for such amazing products! They work and wear so well - a true skinsaver! THANK YOU!!!
–Josie

Hi there!  I just wanted to let you know I love the Beige colors that you sent!  They fit me perfectly!  I wore Beige 3 at first, and it was close but a little too dark, so I tried Beige 2 and it is an exact match for my skin tone.  It looks like I have nothing on, but I have flawless skin!  I can’t thank you enough - that color is so perfect for me, and it means no more mixing colors!  Thank you so much!
–Patricia

Yesterday, I came home from a very busy family gathering. Never in my life did I receive so many nice comments on my next to flawless skin (which really used to be a huge problem for me). I could fully enjoy the weekend without worrying about my foundation vanishing or changing the color. My whole life has got less complicated and more beautiful, thanks to your gorgeous Satin Matte Foundation and Satin Finishing Powder. Not having to worry about my foundation gives me a peace of mind and a lot of time to do other things than checking the mirror. 
–Birgitta

I was reading the past newsletters and followed your advice for the eyeliner, it is spot on!! I had trouble when I first got the eyeliner when I tried the dry brush. I invested in a very good eyeliner brush and went wet for the first couple of tries (nice dramatic look!) but then I went to dry - it is the perfect look for everyday! It does not tug on the eye and goes on so smooth. I have no troubles with it at all and am pleased to say all my leftover for pencils from the department store cosmetic company went away! Thanks again for a great product!
–Tracey

I just wanted to let you know how thrilled I was with my order.  It arrived professionally wrapped and in pristine condition, and the colors are fantastic.  You will be hearing from me again, and I will tell my associates about Alima!
–Tisa

I just wanted to write and tell you how impressed I am with Alima cosmetics. Both the quality of the products and the customer service cannot be equaled anywhere.
I have extremely pale, sensitive skin, and the pistachio color corrector completely eliminates the appearance of my red nose. The foundation is actually pale enough for me, when the leading brands are always at least 4 shades too dark. And the neutral is truly neutral - I do not see pink or yellow when I look in the mirror! The finish is so natural and flawless, I look airbrushed. I always said I wish I could be photoshopped in real life - well, I have. I am also prone to adult acne, and have not had a single breakout since using this stuff. Awesome!
After trying many mineral makeups I can say that yours is more finely milled, easier to blend, the colors are more natural, and it is packaged better. The clear lids help me see what I’m looking for in my makeup chest. Little touches like this make a big difference.
Your customer service, thoughtful packaging, super-fast shipping and superior product has gotten me hooked. I’ll be back (a 4th time) soon, I’m sure!
–R.G.

Just wanted to compliment you on these great products. I am 48 and have NEVER been able to wear any type of makeup for more than two days in a row without breaking out. I wear your foundation 6 days a week with no problems! Also, the $1.00 samples are excellent. It is such a pleasure to buy from a company which understands that women want to experiment with color but can’t afford to try new colors at the full retail price. Thank You.
–Mary

I received my order today, in excellent condition as always. Thank you so much! Beautifully packed, beautiful colors…
I just have to say this: the Beige foundations are perfect. PERFECT. The Beige 1 is my daughter’s perfect match, Beige 2 is mine. They completely disappear when we apply them, it’s incredible! I’ve tried and worn quite a few of your foundation shades over this past year, and although I was a huge Olive-fan for a long time, the Beiges are even better. Congratulations on your excellent work! Please don’t ever stop making them.
–Kristina

I love alima! Your products are amazing and so is your customer service!
–Sherilyn

I love your cosmetics. I’m lucky I found them through the cosmetics safety database. This is the only mineral makeup that has ever worked for me, and your colors are the only ones that don’t look brown on me. My face is also clearing up and I stopped using prescription medication that I’ve used for 24 years. Thank you. I told my mom and my sister and they are also ordering through you.
–Nancy

I’m all out of foundation! It’s a tragedy! I can’t wait to get my order!
–Francine

I just received my mineral makeup samples today (golden 6 and 7) and they are AMAZING!!! I cannot tell you how it feels to FINALLY find colors that work well with my skintone. I am Japanese and Russian, and I have a lot of yellow in my skin- and since I self-tan, I want my face to match up with the rest of me. Thank you for making such a broad range of colors, for those of us that do not have fair, peaches and cream complexions! 
–Sasha

Thank you for making such wonderful products! Your foundation is absolutely second to none!
–Wendy

You’re right, the powders last for months. I love how natural and light the pink matte blush is. I won’t wear any other brand of blush anymore. I also like that it’s a loose powder. That was the one thing I was skeptical about, but it’s actually easy to use. Thanks for a wonderful product.